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Join our Success. Step into a $50 billion-dollar industry with Direct English

Invest in a Franchise with us and gain access to our proven system and extensive business support – so you too can capitalise in the lucrative English Language Training market in Turkey.



An official language in more countries than any other.

Spoken by 1.5 billion people across 94 regions.

The global language of business and communications.

Worth $50 billion – and still growing!

Our franchise support package will help you to establish a more profitable business. It’s a win-win situation for you and for your customers.

Pre-launch support
  • Assistance with developing your business plan and financial modelling
  • Support with identifying pilot center location and providing center design guidance
  • Personalised in-country training program
  • Suite of Management Manuals
  • Full support for your country launch of Direct English
Ongoing support
  • First-class marketing support from our team of marketing professionals at HQ
  • Access to the Linguaphone Group partner Extranet
  • Market visits and ongoing support from dedicated Business Development Manager
  • International Master Franchise conferences
  • Learning Management Software to manage your franchisees and students
  • Classroom Management

    DirectEnglish Live! allows centres to manage all learning, either in the classroom, on-line or blended. Partners can organise learning pathways and define enrolment policies for students, tracking their progress and activity through their Direct English journey. Learners will also have access to DirectEnglish Live! Mobile, allowing learners to carry their courses and classroom calendar with them. Through this intuitive application for iOS and Android mobile devices and tablets, learners can access their training anytime, anywhere by simply downloading their session; tracking data is kept and sent to the server the next time they go back online, their activity is synchronised.

    For our business partners – Extranet

    The Complete Portal to Support you and help Grow your Business
    Direct English helps its partners Worldwide also through a 2017 renewed and bespoke Extranet: a cutting-edge user friendly portal where partners can access from any part of the world and find the files they are looking for in less than a second, with the Google-inspired search bar .

    Files are categorized per section to facilitate the user experience: Business Support, Marketing, IT, Financial and Logistic and Teaching. Partners can download from here the latest campaigns, logo files, center designs, teacher’s Manuals, Business Conversion Analysis tools and many more!

    Want to receive more info on how to become a franchisee?

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    Find out why our Partners choose us

    1

    Globally recognised brand

    You’ll have the exclusive license to use our trademark, logo and corporate identity – as well as the complete ‘know-how’ of our system. And our well-known international brand will enable you to effectively compete in the market.
    2

    Exclusivity

    As our Franchisee, you will have complete exclusivity to develop Direct English across your chosen territory, through a range of proven business models for the lifetime of your contract.
    3

    First-class Business Support

    With an extensive history in the English language training and franchise business, business development professionals at HQ are on hand every step of the way, and you’ll also receive a suite of Management Manuals and access to our partner-only Extranet too.
    4

    Peace

    You don’t have to make all the hundreds of decisions yourself that are needed to start a new business. Direct English provides ‘peace of mind’, not just in the set-up phase, but on an ongoing basis. With the experience of a global language training provider with over 115 years of experience in the language training market, you’ll be in safe hands.
    5

    Training

    The comprehensive training you’ll receive from Direct English will enable your staff to confidently deliver the program across your territory. You’ll also be trained in all areas of the program, as well as marketing, operations and staff management to give you full confidence to operate the business successfully.
    6

    Ongoing Support

    Direct English has an extensive history in the English language training and franchise business and can provide expert assistance on all issues you might face.